Students walk around the campus in Eton Kidd uniforms. [Photo/sinomach.com.cn]

Eton Kidd, an international school uniform brand owned by SUMEC, has launched a jointly-designed “Black Shoes” series with C. & J. Clark International (Clarks), a British-based international shoe manufacturer and retailer, filling a gap in home-manufactured student shoes.

Each pair of shoes must pass sixty multidimensional professional tests covering comfort, robustness, air permeability and lightness, giving thoughtful care to the child’s foot growth.

Eton Kidd has been practicing the brand mission of “promoting the reconstruction of common education value” and has led the transformation of the school uniform industry since its establishment.

Besides Clarks, the company has also successively reached exclusive strategic cooperation with the 150-year old British school uniform brand Trutex and the British campus accessory brand William Turner.

As a central enterprise with a social spin, Eton Kidd is serving nearly 4,000 schools in 31 provincial-level divisions (including four municipalities) across the country.